Abbott QR Codes
Fun Abbott QR Codes: The concept was to create distinctive QR codes resembling illustrations rather than typical QR code designs. The illustrations, skillfully crafted by Jenny Defensor, turned out beautifully, and each one was enhanced with motion to elevate the overall appeal.
Each illustration narrates aspects of Abbott's processes and philosophy. The first depicts research, development, and refinement processes to facilitate information access. The vaccine piece portrays people's lives isolated in bubbles, airborne viruses, and the return to social interaction. The final image showcases Abbott's team, including doctors, pharmacists, and customers. It elegantly captures logistics, customer service, and online purchasing details, providing a visually engaging and whimsical touch to the QR codes.
Agency: To.Do.
Client: Abbott
Concept: Lisi Kindlein /Eugênio Tonelli
Art direction: Lisi Kindlein / Jenny Defensor / Adriano Zagottis
Illustration: Jenny Defensor
Motion Design: Adriano Zagottis
Producer: Camila Cançado
Client: Abbott
Concept: Lisi Kindlein /Eugênio Tonelli
Art direction: Lisi Kindlein / Jenny Defensor / Adriano Zagottis
Illustration: Jenny Defensor
Motion Design: Adriano Zagottis
Producer: Camila Cançado