Fiat Mobi
Collaboratively executed with Techno Image, leveraging the expertly crafted car renders by Marcus Vinicius, this project aimed to construct an environment that exudes an almost futuristic ambiance. Rich, vibrant colors and dynamic light trails were employed strategically to amplify the sense of speed. The ground and the car, embellished with wet surfaces and water splashing on the tires, contributed to the overall dynamic composition.
Meticulously assembled against backdrops derived from stock imagery and seamlessly integrated with rendered cars, each individual spray and splash was thoughtfully applied. The culmination of these efforts resulted in the creation of a visually stunning image, characterized by an incredible and lifelike sense of movement.
Agency: Leo Burnett
Produced by Techo Image
RTVC: Mauro Moura / Brenda Mayra
Render: Marcus Vinicius
Art direction and Photobashing: Adriano Zagottis
Produced by Techo Image
RTVC: Mauro Moura / Brenda Mayra
Render: Marcus Vinicius
Art direction and Photobashing: Adriano Zagottis