Fruit Tella: Just Too Much Flavor
Advertising Campaign for Fruit Tella. This playful concept ingeniously conveys the notion that upon opening the packaging, the candy bursts forth, underscoring the idea that an abundance of flavor couldn't possibly be contained within such a compact wrapper.
Agency: Nova S/B
Concept: Sergio Barros
Art direction: Sergio Barros / Adriano Zagottis
Illustration: Adriano Zagottis
Photography: Gabriel Zuffo / Adriano Zagottis