Toyota Corolla GPS
Campaign for the launch of Toyota's new intelligent GPS.
The campaign aims to showcase the GPS functions in the new Corolla, with icons and information displayed on the screen to guide users, revealing the best route as if unfurling a traditional red carpet. The car, carpet, and buildings were photographed, while streets, signs, and icons were illustrated in 3D.
The campaign aims to showcase the GPS functions in the new Corolla, with icons and information displayed on the screen to guide users, revealing the best route as if unfurling a traditional red carpet. The car, carpet, and buildings were photographed, while streets, signs, and icons were illustrated in 3D.
Agency: DENTSU DPZ
Concept: Mario D’Andrea / Felipe Cuvero
Art direction: Marcelo Camargo / Felipe Farias
RTVC: Ana Luiza / Bianca Aguiar
Photo & Illustration: Adriano Zagottis
Concept: Mario D’Andrea / Felipe Cuvero
Art direction: Marcelo Camargo / Felipe Farias
RTVC: Ana Luiza / Bianca Aguiar
Photo & Illustration: Adriano Zagottis